#CANCAM MAGAZINE JAPAN HOW TO#

#CANCAM MAGAZINE JAPAN HOW TO#

Girls were expected to master the Louis Vuitton bag and a ВҐ480,000 Chanel suit - or its cheaper clone - as a complement to Western-style hotel lunches, airport visits, club house invites, theater, and something called вЂњtrad parties.вЂќ These idealized CanCam women do not just eat at hotels with other rich women once in a while but have a deep connection described as a вЂњhotel life.вЂќ There is also an entire section on вЂњwhat to wear to your aprГЁs-ski disco party.вЂќ And these female college students apparently should know how to cook a Christmas chicken and other ultra-American dishes. The issueвЂ™s main article вЂњNew City Formal вЂ82 ManifestoвЂќ jubilantly suggests that readers dress in formal suits not just at вЂњceremoniesвЂќ but as daily wear. In 1982 CanCam was not a media guide for a specific вЂњconsumer lifestyleвЂќ or fashion sub-group, but arguably, to an elite social class. The front cover, just as today, screams вЂњCome On, Join Us!вЂќ - yet at the time, this call to arms was meant for an extremely limited set of women. Since CanCam put together a 30th anniversary issue and I got my hands on the debut issue for ВҐ105 in Nakano Broadway, I thought it would be useful to compare the two and see what has changed in the last three decades for the nationвЂ™s ojosama.

Publisher Shogakukan created CanCam as a response to the popular magazine JJ from rival Kobunsha, which had arrived in 1975 and ushered in the вЂњnew traditionalвЂќ ( nyutora) boom in womenвЂ™s fashion.Дў011 thus marks the 30 year anniversary of that fateful January 1982 issue of CanCam, and while the magazine has seen a major decline in sales after the departure of iconic model Ebihara вЂњEbichanвЂќ Yuri, it is remarkable that this particular magazine of conservative Japanese fashion has stayed alive and relevant for so long, especially in lieu of recent daysвЂ™ intense media churn. The name was curiously derived from the phrase вЂњI can campusвЂќ and nominally targeted at female college students.

The end of 1981 saw the debut of a new womenвЂ™s fashion magazine in Japan called CanCam.

Cancam magazine japan